![]() Google Ads Bidding Strategies: Your 11 Options in 2020 Explained You need to be familiar with all of them to make the right choice. There are 11 different bidding strategies available, and they all have their time and place. Most people opt for automated because who the heck wants to adjust bids all the time if you’re running multiple campaigns? Nobody.īut unfortunately, it’s not as simple as just choosing “automated” and starting to cash in your checks from Google Ads sales. ![]() When launching a new campaign on Google Ads, Google asks what type of bidding you want to use: In this post, we’ll walk you through all the different types of Google Ads bidding strategies, and how to use them to your advantage. Just changing the bidding strategies can lead to an increase in conversions of up to 142.86%. If you don’t know what you’re doing, you can end up wasting your entire budget on just a few clicks.īut when you make the right moves, you can take your campaign performance to a new level. I Hope You Can Understand And goodbye.Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. Experimenting with different strategies can help you find the one that works best for your business. The right bidding strategy for your campaign depends on your goals, budget, and target audience. You set a target impression share, and Google Ads adjusts your bids to help you reach that goal.
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